CCTPCC Community : General Information

Take Action

	Dying Breath Won't you join us, or one of the other organizations fighting smoking? More »
	Update on Virginia Smoking Law from ANR Virginia Legislature passed the weakest smoking bill in the U.S. since the Surgeon General's Report - thanks to the bipartisan support of the Governor, Speaker of the House, and even several health groups (and despite the opposition of some others). More »
	Smoke Free Clarksville Click here to see what you can do to promote smoke free business in Clarksville, Indiana. More »
	Deadly in Pink: The marketing of tobacco to women Big tobacco product lines directed toward women, such as Camel No. 9 and Virginia Slims "purse packs" must be stopped. More »

Deadly in Pink: The marketing of tobacco to women

The American Cancer Society Cancer Action Network, American Heart Association, American Lung Association, Robert Wood Johnson Foundation and Campaign for Tobacco-Free Kids are releasing a new report on the latest wave of tobacco company marketing to women and girls. This report details the marketing of R.J. Reynolds' Camel 9 and Philip Morris's Virginia Slims Purse Packs. It puts that marketing into the context of the industry's long history of targeting women and girls and outlines the devastating impact of that marketing on women's health.

The report points to the need for Congress to FINALLY pass legislation giving the Food and Drug Administration the authority to regulate tobacco products, including the marketing of products like those outlined in the report. At the state level, the report can also be used to point to the need for tobacco control measures like funding for comprehensive tobacco prevention and cessation programs, smoke-free laws and increased tobacco taxes.

You can find a PDF of the report and slideshows of the tobacco products and marketing at www.tobaccofreekids.org/deadlyinpink. From this page, you can also view a three-minute video summarizing the report's findings.

We hope you'll find this report to be useful in your own education and advocacy efforts. One way to do so is to link to www.tobaccofreekids.org/deadlyinpink from your own web site.

Alternatively, we have made it easy to post or share the video by creating a widget, or small web application, that can be uploaded directly to your web site, blog or social networking profile (MySpace, Facebook, etc.) or that you can distribute by e-mail. Here are some simple instructions:

1) Go to www.DeadlyinPink.org and you will see the "Deadly in Pink" widget.

2) Click on the "Share" button.

3) A menu will come up with several different buttons labeled "MySpace," "Friendster," "Facebook," etc. If you want to post the widget to any of these networks, click on the button and follow the step-by-step process. For example, clicking on the Facebook button will take you to Facebook (make sure you're signed in) and then walk you through installing the widget.

4) If you want to email the widget to colleagues, friends, family, etc, click on the label in the upper left corner named "Email." You can then choose from a dropdown menu that will let you either email your contacts from an email provider (Gmail, Hotmail, etc) or enter individual's emails manually.

5) Finally, you can post the widget to your organization's web site or blog. Below the buttons is a something labeled "Embed code." If you're not familiar with HTML, talk with your web site manager. The Embed code allows you to actually put the widget on your site, but you do need to have someone familiar with HTML to put it there. If you (or your site manager) manages content, you simply need to place the embed code into your site's HTML.

If you need assistance in posting or sharing the widget, please contact Alex Nelson of Home Front Communications at nelson@homefront.tv or 202-544-4716.